Situation: Impressions arrive. Checkout doesn't. Listing conversion is the leak.
Fix a shop with views and no sales
Impressions arrive. Checkout doesn't. Listing conversion is the leak. The system is in the file. This page is the gates. No conversion guarantee.
Gates — not lectures
Inside
Diagnosis
Starting point
Impressions arrive. Checkout doesn't. Listing conversion is the leak. You have views/visits — the listing is NOT buried. But orders are not converting.
Full system is in the file behind buy.
Arithmetic
Contribution from conversion improvement. Etsy fees. Tool costs. Labour.Identity, not a market rate.
Contribution from your numbers. No invented conversion rates or sales guarantees.
Full tables stay in the file.
Roadmap
Gates · ordered
Listing URL lock. Stats baseline (visits, orders, CVR). Conversion leak diagnosis (thumb? price? photos? variations? shipping? reviews? description?). Priority ONE change. Implement and wait. Measure improvement. First attributed order or STOP.
Full tables stay in the file.
Pitfalls
Kill conditions
No views yet (that's et-uk-002). No live listing (that's mp-uk-001). Changing everything at once. Not measuring before/after. Fake reviews. Etsy ToS violations. Waiting for "10% CVR" without evidence.
Full tables stay in the file.
Stack
In the file
Paste-and-run block, stop rules, conversion leak card, contribution calculator, conversion log. Tables stay in the file.
