Situation: Wants inbound for trades or clinics. Doesn't want to rent shared directory leads.
Start getting local-business leads from a site you own
Build, own, or ship a simple local lead-gen website that takes enquiries. You own the domain, you own the form, you control the asset. The system is in the file. This page is the gates. No income guarantee.
Gates — not lectures
Inside
Diagnosis
Starting point
Wants inbound for trades or clinics. Doesn't want to rent shared directory leads from Checkatrade/Bark/Yell. You'll build an owned site with form, click-to-call, or WhatsApp that captures local enquiries.
Full system is in the file behind buy.
Arithmetic
Contribution per enquiry. Site costs. Labour hours.Your numbers, not claimed rates.
Contribution from your enquiry data and site costs. No invented lead values.
Full tables stay in the file.
Roadmap
Gates · ordered
Niche + location lock. Twin-test. Domain + hosting + form build. Site live. Traffic path (paid or organic). First enquiry. Contribution from actuals or STOP.
Full tables stay in the file.
Pitfalls
Kill conditions
Collapsing onto appointment-setting (as-uk-001). Collapsing onto directory leads (tr-uk-001). Counting traffic as enquiries. No niche + location chosen. Fake enquiries. No UK GDPR compliance.
Full tables stay in the file.
Stack
In the file
Paste-and-run block, stop rules, contribution calculator, site system card, enquiry log, weekly loop. UK GDPR/PECR compliance checklist for enquiry data.
