Situation: Summer booked, shoulder empty. Pricing and listing conversion are the leak.

Get short-let occupancy up in the quiet months

Summer booked, shoulder empty. Pricing and listing conversion are the leak. The system is in the file. This page is the gates. No income guarantee.

Gates — not lectures

Inside

Diagnosis
Starting point

Summer booked, shoulder empty. Your listing exists and is lawful. The leak is pricing rules, photos, title, minimum-night settings — not guest messaging volume.

Full system is in the file behind buy.

Arithmetic
Shoulder revenue contribution. Delta nights. Tool costs. Hours.
Shoulder revenue contribution equals nights booked after minus nights booked before times avg rate minus pricing tool cost minus hours cost. Zero delta is valid arithmetic — iterate or STOP. Measurable shoulder improvement is the close.
Your numbers, not claimed rates.

Contribution from your booking data. No invented occupancy claims.

Full tables stay in the file.

Roadmap
Gates · ordered

Listing audit. Baseline capture. Pricing rules lock. Listing conversion (photos, title, min-night). Calendar gaps. Wait for shoulder period. Measure outcome or STOP.

Full tables stay in the file.

Pitfalls
Kill conditions

Operating unlicensed listing. No baseline captured. Confusing with ah-uk-001 agency desk. Min-night too high. Bad photos ignored. Quoting "typical occupancy" as fact.

Full tables stay in the file.

Stack
In the file

Paste-and-run block, stop rules, shoulder calculator, listing audit template, intervention log, outcome table. UK short-let regulations summary (Scotland licence, London 90-night).

Full tables stay in the file.

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