Situation: First order happened. Nothing asks for the next one.

Get the second order from customers who already bought

First order happened. Nothing asks for the next one. Post-purchase and reorder loops to turn first-time buyers into repeat customers. The system is in the file. This page is the gates. No repeat-rate guarantee.

Gates — not lectures

Inside

Diagnosis
Starting point

First order happened. Nothing asks for the next one. No post-purchase sequence. No replenishment reminders. No reorder prompts.

Full system is in the file behind buy.

Arithmetic
Contribution from first paid second order. Tool costs. Labour hours.
Reorder contribution equals retainer price minus tool costs, labour hours, Stripe fees, and other costs. Buyer invoices. Not income. One paid second order is the close. A STOP is a completed result.
Identity, not a repeat rate.

Contribution from your numbers. No invented repeat rates or LTV claims.

Full tables stay in the file.

Roadmap
Gates · ordered

Service scope lock. Vertical lock. Lawful basis verification. Reorder flow templates. Brand outreach. Setup or retainer close. First paid second order or STOP.

Full tables stay in the file.

Pitfalls
Kill conditions

Collapsing onto conversion sprints or cart recovery. Sending reorder messages without verified lawful basis. Claiming a repeat rate as a fact. Negative contribution ignored. Counting free setups as sales.

Full tables stay in the file.

Stack
In the file

Paste-and-run block, stop rules, contribution calculator, reorder log, lawful basis checklist. Tables stay in the file.

Full tables stay in the file.

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