Situation: Odd graphics for mates. Nothing recurring on the books. You want one monthly social retainer.
Go from one-off posts to a monthly social retainer
You already do one-off social posts or graphics for friends or occasional clients. The want is the first monthly social retainer — recurring fee, named client, money in account. Not a calendar artifact alone. The system is in the file. This page is the gates. No income guarantee.
Gates — not lectures
Inside
Diagnosis
Starting point
You already do one-off social posts or graphics for friends or occasional clients — nothing recurring, nothing on the books. The want is one named client paying a monthly recurring fee for ongoing social content.
Full system is in the file behind buy.
Arithmetic
Your invoices, not our averagesIdentity, not a market rate. One paid or STOP.
Contribution from your numbers. No invented close rates or engagement metrics.
Full tables stay in the file.
Roadmap
Gates · ordered
One-off experience audit. Client type lock. Scope lock. Fee lock. Pitch existing contacts. Agreement signed. First payment, or a written STOP.
Full tables stay in the file.
Pitfalls
Kill conditions
Income promises. Free trials as paid. Collapsing onto sc-uk-001 calendar artifacts. Collapsing onto ar-uk-001 five clients. Promising engagement metrics. Negative contribution ignored. A course.
Full tables stay in the file.
Stack
In the file
Paste-and-run block, stop rules, invoices you fill. Tables stay in the file.
